Digital Marketing
Internet Marketing Strategy
The single most overlooked aspect of website development today is an Internet marketing strategy that actually means your website gets you business. Without Internet marketing, your chance of driving business through your website is severely limited. Most website developers do not fully understand Internet marketing. Albion Web is different. We are Internet marketing specialists, offering a variety of Internet marketing services to ensure that your target audience finds you on the web.
Key Phrase Analysis
Arguably, the most important knowledge you need first is what key phrases people are typing into the search engines to find your products and/or services (and please note that these are not necessarily what you would like them to use!). We’ll do this research for you and then let you know how many searches are being made for each phrase and how many sites there are competing for each phrase. This analysis will help identify the specific key phrases to target.
Competition
The Internet is getting increasingly crowded and more competitive. The “old days” of simply adding key phrases to your meta tags are long gone and more sophisticated approaches to optimisation are needed for your site to rank highly on the search engines. Depending on the amount of competition for your chosen key phrases more of the following techniques may be needed.
|
|
Search Engine Optimisation (SEO)
Once you’ve selected the relevant key phrases we’ll go through the pages to be optimised to ensure that the programming code is in good shape, create the metatags and optimise the content on the page. Your page content is critical – this is what the search engines look at when they come to your site and they look for fresh, relevant content on every visit.
Link Popularity
At least 50% of a web page’s ranking is determined by off page factors – i.e. factors that are not governed by the content of a page. Link popularity is an attempt by the search engines to judge the quality of a page’s content based on external views of your site – i.e. the number of quality incoming links to the site. We build incoming links to the site by listing it on high ranking relevant directories. We’ll research the appropriate category for your site, write the title, description and key phrases for each link, prepare the submission and submit the entry for you and then monitor the results to make sure that your entry has been listed.
On-line Press Releases
Online press releases can increase traffic to your site and have an impact on link popularity. We’ll prepare press releases based on information provided by you, optimise the release for relevant search terms, build links from the press release to relevant pages of your site, submit the press release online to news sites and then track its effectiveness.
Socia Media
Social media are increasingly important in driving traffic to your site and getting your marketing message out there. Submitting to social media increases traffic and links to your site and our experts can undertake this for you or simply advise you on the best approaches to take in this area.
Blogging
If your business is in a highly competitive area, blogging can play a key role in attracting visitors to websites. We can set up a blog for you, apply your site design to it and also submit it to blog directories for you. Continuously feeding a blog increases traffic to the blog, attracts links and therefore increases traffic to your website. Depending on your needs, we can support you by creating blog posts for you based on the information you provide and submit them to the blog directories, create new contacts and reply to comments on the blog.
Reporting and Analysis
The internet is an ever changing environment. Your competitors may change their online strategy and search engines do change their algorithms, which determine how websites are ranked. We, therefore, offer our clients a reporting and analysis service that shows you which pages are ranked for which terms by search engine. We also analyse the report and your statistics to provide you with advice on how to maintain or improve your position.
